“It was frustration in my last job search that led me to a new realization: I didn’t have to just rely on cold outreach or applications and wait for someone to see my resume to show that I had value. I could somehow bring people to me, build awareness and make noise - in other words, how marketing teams employ inbound marketing.”

#TheGroundFloor welcomes Kushaan Shah, where he discusses how inbound marketing can salvage your job hunt.

Kushaan is currently a growth marketer at a digital health company, Livongo and is based out of San Francisco, California. A University of Maryland graduate, Kushaan has spent most of his career in tech, with experiences spanning consulting, product, and various marketing roles. He has been writing regularly since 2014, with his work having been featured in the Huffington Post, Washington Post, IBM’s Social Business Insights, The Almanac and more - his current interest is at the intersection of marketing, current events, and social psychology, which he writes about at his blog The Marketing Mind Meld.

The #COVID19 pandemic has completely altered the landscape of employment around the globe. Many individuals have been laid-off or furloughed from their jobs. At this time, the hiring field is extremely competitive and many people could use some assistance.

#TheGroundFloor is thrilled to welcome guest contributor, Jacob Hollander, a recent graduate from the University of Central Florida Master’s program in Industrial-Organizational Psychology, for this week’s edition as he shares his best job-searching tips during a pandemic.

“Ghosting”, is a term generally used to describe a relationship of some sort that ends without warning without any communication. Sadly, this happens way too often in the professional world. Ghosting can take an emotional and mental toll on someone who may need your assistance more than most people. You never know.