The digital world offers a glass ceiling full of growth opportunities in the rapidly evolving business landscape. As businesses, nonprofits, and individual professionals strive to make their presence known in a competitive marketplace, the imperative of establishing a social media presence has gone from an option to a non-negotiable necessity. This does not mean every business or organization needs an overly robust presence, but they should maintain some presence on more popular platforms like LinkedIn, Instagram, and Facebook. Of course, platform selection is highly dependent on your target audience, but you get the gist.

In this edition of #TheGroundFloor, I share the simple, straightforward reasons why every business, regardless of size or industry, should conscientiously maintain a strategic and purposeful presence across social media platforms.

In today's interconnected world, where social media posts have the power to spark movements and Instagram stories can change lives, nonprofit organizations cannot afford to overlook the potential of social media. As someone passionate about helping nonprofits make a meaningful impact, I'm here to tell you why prioritizing your social media presence should be at the top of your to-do list.