Try, Fail, and Try Again
Whether working with a new client or simply talking through my approach on social media, my philosophy is (mostly) always the same. It’s simple. My philosophy on social media, and in life for that matter, is that IT IS OKAY TO FAIL as long as you learn from those failures and try again. Throughout my life, I've realized that the fear of failure is often the biggest roadblock for many brands and leaders.
Social media is currently saturated with curated content and meticulously planned campaigns, but there's an inherent hesitation to take risks on social media. The fear that something might flop, that a post won't get the expected engagement, or that a campaign might fall flat has paralyzed many businesses. However, my philosophy is simple: embrace the fearlessness of trying, failing, and then trying again.
A/B Testing
A/B testing isn't just a marketing buzzword; it's a game-changer in the world of social media strategy. As a business owner, I've found immense value in experimenting with different approaches. Whether it's testing various content types, posting schedules, or even different platforms altogether, A/B testing offers insights that are pure gold. Many platforms, such as Meta, offer their own A/B testing tools to allow you to try different options.
The Freedom to Flop
Let's face it, not every idea will be a winner, and that's perfectly okay. Social media is an ever-evolving landscape; what worked yesterday might not work tomorrow. Embrace the freedom to flop, knowing each failure is a stepping stone towards refining your strategy. It’s all about evolving through mistakes, not avoiding them.
Learning from the Lows
Failure isn't a dead end. It's a detour that often leads to unexpected discoveries. In this time of algorithms and ever-changing user behavior, learning what doesn't work is as valuable as discovering what does. So, instead of shying away from the prospect of a social media misstep, see it as an opportunity to refine your approach. You may experience setbacks, and that is okay. Grow through them!
Breaking the Mold
Too often, businesses and leaders are trapped in a cycle of playing it safe. Playing it safe in a digital landscape that thrives on innovation and authenticity can be the riskiest move of all. Break free from the mold, challenge the status quo, and redefine what success looks like on your social media journey. It's not about conforming; it's about standing out.
Continuous Improvement
Trying, failing, and trying again isn't a one-time process; it's a perpetual cycle of improvement. As a business owner navigating the social media world, I've come to appreciate that each iteration brings me closer to a strategy that resonates authentically with my audience. Progress is key.
In conclusion, the "Try, Fail, and Try Again" philosophy is my approach to navigating the unpredictable waters of social media. I encourage fellow social media managers, digital marketers, entrepreneurs, and leaders to shed the fear of failure, embrace experimentation, and view every social media endeavor as getting yourself one step closer to success.
The beauty of social media lies in its ever-changing nature, and it's time to create our own approaches through experimentation.
