From the classroom and into the industry, what are today’s marketing students carrying with them into their careers?

#TheGroundFloor welcomes University of Pittsburgh junior and Andrew Exler Marketing Intern Cate Cinti as she walks us through her main takeaway from her classes: the four stages of campaign planning. She discusses how to succeed in each of these steps and why they matter. She also shares some insight into facing the rapidly changing environment of the marketing industry.

Chances are, you've come across the term User-Generated Content (UGC) or seen it thrown around in marketing discussions, but it's still a bit of a mystery. UGC has become the not-so-secret weapon for many brands in the online realm.

So, what exactly is UGC? Read the full blog to find out!

In the ever-evolving digital marketing landscape, staying ahead of the curve is essential to remain relevant and appealing to your target audience. For years, brands have concentrated on reaching Generation Z and Millennials. However, businesses must adapt and consider the next generation - Generation Alpha - as we move forward.

In this edition of #TheGroundFloor, I'll explore why Generation Alpha should be on your marketing radar and how you can engage with this emerging audience.

This one is for the C-Suite Executives and major decision-makers. If you don’t fall into that category (just yet), but you understand the importance of social media for a business, pass this along to the right person.

To the C-Suite Executives & Decision Makers of the world, in this edition of #TheGroundFloor, I feel compelled to share something that might not be on your radar but absolutely should be: social media. I understand that for many of you, the world of hashtags, likes, and posts may not seem too important and far removed from the core focus of your business. However, I'm here to show you why social media is a crucial tool for your brand and why hiring the right professional in this domain is a smart move. So, let's dive into Social Media 101!

The significance of a well-prepared crisis management plan for your marketing team (or the individual who manages your online presence) cannot be overstated. It becomes even more critical when it involves safeguarding your brand's reputation on social media during turbulent times. Whether you're dealing with a global crisis or a situation unique to your business, the insights shared in this edition of #TheGroundFloor will prove invaluable.

In a fast-paced digital age where information spreads like wildfire, the consequences of a crisis can be harsh and unforgiving. But don't worry, I am here to help you navigate this turbulent landscape with empathy and a bit of lightheartedness, if appropriate.

In today's fast-paced digital world, the “playground for success” has shifted from the traditional brick-and-mortar establishments to the vast and dynamic realm of the internet. As the person who built this digital marketing business, I can be your guide on this exciting journey through the world of digital marketing!

Digital marketing is like a giant playground where businesses and nonprofits interact with their audience in a virtual world. It's a comprehensive strategy that utilizes various online channels and tools to promote products, services, or causes.